Jay Conrad Levinson made it famous, but (especially in today’s economy) you should be thinking about guerilla marketing constantly. Marketing is about multiplication and not about addition. Let me give you some examples. Some are humorous, but they make the point. Read the rest of this entry »
As a young man in the early 1980’s, I was working for a commercial building firm in Indianapolis. When President Reagan convinced the Federal Reserve to slam the brakes on the money supply, the economy went in reverse… with interest rates in the teens, and unemployment at 10+% it was rough. Our current economic situation is not an example of wise economic intervention to right the ship, but a stupid response to a self-inflicted disaster. Still, there are some parallels to the 1980s. One is that the economy is now at a standstill. Many people are out of work, and real estate and construction have tanked.
One important key is to be ready before the recession actually arrives. I know, I’m a little late for this one but here are some ideas of what could have been done earlier:
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