Do you want a couple of examples of companies that do nearly everything in an excellent way? Most people in the transportation business and the computer hardware business behave like they are selling a commodity. Merriam-Webster: “a commodity is a mass-produced, unspecialized product;” these companies, however, do not.
Every company needs some time to stop and reflect. True thinking involves incorporating new ideas and new methods that will help you become more profitable. So, what makes marketing actually work? Well, obviously the best product and services is the most important place to start (best = defined as what the customer truly wants and delivered in the way he/she wants it). Secondly, you need some direction and vision about what comes next – and thus, where the future lies. Third, a full evaluation of what you’re currently doing is helpful. What can be improved? Next, you need a target market(s).
Looking for a professional speaker this summer? Phil Millage is qualified and has time slots still open. (June - August)
